Coloring contests were my first creative brief. I played to win. Little did I know that would lead me into a career in art direction.

I earned a BFA in Advertising at the Academy of Art University. I've worked across marketing, social, design, and photography, and I believe good creative rarely happens by accident.

At Resolve AI, I helped shape the visual identity for a $125M Series A launch that hit 1M views on YouTube and 100K organically on X. I've shot live sports under pressure, built campaign systems across platforms, and learned to design not to fill space, but to make people feel something.

Being named Student of the Year and earning the highest female student-athlete GPA taught me discipline. Creative work taught me instinct. Together, they taught me that the best ideas get better when everyone in the room gets heard.

When I'm not working, you can find me painting happy trees, lifting at the gym pretending like I'm still an athlete, and thrifting (because save the planet, duh).

Thanks for stopping by! I'd love to connect, collaborate, or just yap.

Talk soon,
Sydney

Let's connect.